Traditional sympathy tributes have long been a staple in the local flower shop. Our customers continue to order them, our
sales staff continues to sell them and so our designers continue to create them. What exactly does the term traditional sympathy tribute mean?
Designs by Tony Medlock AIFD
Floral designs continue to be an important element in the grieving process so it is only natural that florists are keeping pace and promoting their sustainable, eco-friendly design elements…
What’s driving demand today?
Biodegradable horticultural containers predate plastic but are capturing fresh interest from growers, retailers and consumers. One company that has seen sustainability come full circle is Western Pulp in Covallis, Ore.
Starting with a bushel of old magazines and $250 for homemade experimental equipment, in 1954 Ralph Chapman was the first to bring fiber molded floral containers out West. Western Pulp’s current owners purchased the business in 1958 and now have operations in six states. Even back then, before the environment was a societal concern, Western Pulp was diverting tons of paper from landfills.
Our new Celebrations 300 Vase, not only replaces our weighted vases in form and function, but offers a clean modern contemporary design and much more.
Pulling off a Grand Event
In takes a lot to pull off a Grand Event: those mark-your-calendar parties, receptions, corporate events and weddings where the flowers, theme and décor must all work together seamlessly.
What makes a wedding wonderful? The setting, the music, the guests… and of course, the flowers. As an AIFD designer and presenter, I’ve had the opportunity to create floral designs for weddings and events all over the world.
Floral Design by Ann Benjamin, AIFD PFCI
You’ve spent the last three months planning a large corporate event. Everything has gone relatively smooth during the planning stages. A few changes along the way, but no big deal. You are quite pleased with the floral product that arrived. All of the centerpieces have been completed, the delivery van is loaded and on the way to the even for set-up. So far, so good.
Here's to inventions and reinventions. That's what many people and companies are in the process of doing today - reinventing themselves, their products and the way they do business. This is not to say that florists have not been reinventing themselves throughout history, but more likely were experiencing an evolution of the industry.